3D ticket price hike effective tomorrow
There’s a little piece of me that resents 3D movies. Mainly it’s because I already wear prescription glasses and 3D means I have to pay more money to be rather uncomfortable for at least 90 minutes. On occassion, I’ve been blown away by the stunning visual experience that 3D can provide but for the most part the appeal is lost on me.
But for many, the appeal is alive and well and major theater chains are looking to capitalize on this enthusiasm. Beginning Friday, March 26 it will be all the more expensive to borrow plastic glasses to enjoy a feast for the eyes.
According to the Wall Street Journal:
The new prices take effect Friday in many markets across the country in theaters owned by such major exhibitors as Regal Entertainment Group, Cinemark Holdings Inc. and AMC Entertainment Inc.
How this effects you is yet to be seen, as ticket price increases will vary from market to market. Hopefully with this increase in ticket prices, audience can expect more bang for their buck when it comes to the quality of 3D films out there. That remains to be seen.