AUSTIN: Win passes to @GandtheW’s advance screening of THE GREATEST MOVIE EVER SOLD

James Wallace

by: James Wallace
April 4th, 2011

SPECIAL ADVANCE SCREENING IN AUSTIN!
7:30 PM / MONDAY, APRIL 18

OPENS IN THEATERS APRIL 22
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.

With humor and insight, POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit. POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD is directed by Morgan Spurlock, written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock's production company, Warrior Poets, along with Snoot Entertainment's Keith Calder and Jessica Wu, who produced.

Please fill out the form after the break for a chance to win tickets to this Dallas advance screening taking place MONDAY, APRIL 18 at 7:30 PM. Winners will be selected via random drawing and notified no later than FRIDAY, APRIL 15.

PLEASE ONLY ENTER IF YOU CAN SURELY ATTEND THE SCREENING. ONE ENTRY PER HOUSEHOLD. MUST BE AT LEAST 17 YEARS OF AGE TO ENTER. NO PURCHASE NECESSARY.

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