In the latest reminder that marketing for THE DARK KNIGHT RISES is a mere shadow of its predecessor's, TDKR's marketing team has rolled out a new official poster for the film, which highlights Batman in front of a burning bat motif. That the exact concept was used in the most widely-distributed Batman poster for THE DARK KNIGHT appears to not have been lost on many fans or insiders, as the poster's release has been met with a deafeningly collective internet shrug.
I won't go so far as to say that poster is a lazy effort (although I'm close to saying that). It's merely the latest in a series of cinematic glimpses given by a marketing team that clearly believes that you will see their movie no matter how underwhelming and comparatively non-participatory its lead-up is. It would be somewhat clever to have Batman standing in front of an outline resembling a burning bat, in principle. The illusion of the Caped Crusader donning flaming wings is a potential allegorical megaphone, clearly implying a triumphant rise in the character (as does, you know, the film's title).
Except that the poster is framed in such a way that the illusion is ruined, as Batman's head doesn't quite line up with the outline of the flaming bat in the background, nor do the bat's wings come close to lining up with Bale's profile. In short, a once-over of the poster leaves one thinking, "Is that supposed to be all crooked and stuff?" as opposed to, "Wow, that's pretty cool! What do you think they're implying here?"
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