Marvel Studios announced today that its new trailer for what is now the summer’s most anticipated movie, MARVEL'S THE AVENGERS, has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new record for the most-viewed trailer on iTunes in history. Way back on April 27th, 2000, when the first LORD OF THE RINGS: THE FELLOWSHIP OF THE RING teaser hit, a new record was set at 1.7 million hits in the first 24 hours. That should give you a little perspective.
AVATAR, even though the teaser was not received well initially, went on to shatter that milestone with over 4 million hits. Then, of course, the trailer for THE DARK KNIGHT RISES came out. When new footage of that film hit, over 12.5 million people clicked play to see it. Before DARK KNIGHT, the previous trailer for AVENGERS nabbed 10 million hits back in November.
These numbers prove that DARK KNIGHT RISES and MARVEL'S THE AVENGERS will be neck-and-neck come blockbuster season, with one of the two films surely taking the summer box office crown. Right now, however, it looks like AVENGERS has the edge.
P.S. GATW is having trouble finding the number of times the trailer for THE HOBBIT was downladed if anyone would like to chime in below.
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