DINNER FOR SCHMUCKS afraid of INCEPTION and Angelina Jolie; moves its release back a week
Well, well, well, it looks like the people behind DINNER FOR SCHMUCKS are a bit smarter than we thought.
According to Deadline Hollywood, the upcoming Steve Carell- and Paul Rudd-starring comedy, DINNER FOR SCHMUCKS, has decided to move its release back a week to July 30, stepping off the heels of the upcoming Chris Nolan film, INCEPTION, which premieres a week earlier.
Now, it is a week after INCEPTION's release, but with the buzz behind it, Nolan’s film is set to make more than its fair share of cash, so this may be the best move for the film. SCHMUCKS would have also had to deal with the upcoming Angelina Jolie film, SALT, so it’s definitely a rather wise move.
On its new date, it will open against CHARLIE ST. CLOUD and CATS AND DOGS: THE REVENGE OF KITTY GALORE, so overall, not only does it look like it will have a good shot to make a bit of money, but it may make far more than it would have just seven days earlier. Smart stuff.
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