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First Look at THE LORAX, starring Danny Devito, Betty White, and Zac Efron

Kristal Bailey

October 25th, 2010

Dr. Seuss films have had a mixed track record, between the lackluster CAT IN THE HAT and the Christmas classic HOW THE GRINCH STOLE CHRISTMAS. Universal’s new animation studio, Illumination, is going to try their luck with one of the most topical and beloved of his books – The Lorax.

Danny Devito will voice the Lorax, with Ed Helms as the Once-ler, the villain who chops down trees for “the thing everyone needs.” Zac Efron will voice the main human boy, Ted, that is used as the framing device in the storytelling. The story begins because he wants to know what happened to the world and why it’s so ugly.

New characters are also being added. Rob Riggle will be O’Hare, an industrialist who sells fresh air and Betty White will be Ted’s grandmother. Check out the first image from the film, the Lorax himself, and some more information about the book, after the break!

The Lorax

About the book:

The Loraxwas first published in 1971, but it seems even more topical today. It begins with a young boy asking a shut-in what happened to the world today. This shut-in, we discover, is the Once-ler and he tells his story of how he only saw the wealth that could be gained from cutting down the forests of the beautiful Triffala trees. The Lorax tried to protest and stop the destruction, but the Once-ler didn’t listen. Soon, the forest is gone and there is nothing but pollution and ugliness.

While the book is nearly 40 years old, the environmental message stands the test of time because we obviously haven’t completely learned our lesson. While there are more Green movements than ever before, there are still incidents like the BP Oil Spill.

Source /Film

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