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    GORDON AND THE WHALE NEWSLETTER



Hey Austinites! GATW wants you to be one of the 400 Rabbits!

Brian Kelley

by:
March 8th, 2012

If there's anything we here at Gordon and the Whale like as much as movies, it's booze. Being those of refined tastes, however, we like our beer craft and our liquor top shelf. Luckily for us and those of you like us in Austin, opening alongside the new Alamo Drafthouse Slaughter Lane (grand opening 3/22) is the 400 Rabbits lounge. The venue will specialize in gourmet Mexican street fare and tequila and mescal based drinks. So why the name '400 Rabbits'?

The name 400 Rabbits, is derived from the Aztec goddess Mayahuel, the divine personification of the agave plant. According to Aztec lore Mayahuel gave birth to the Centzon Totochtin, which in English translates to The 400 Rabbits. These 400 Rabbits were fed by Mayahuel’s four-hundred breasts that produced fermented agave. The 400 Rabbits are said to be the gods of intoxication due to their strict diet of “tequila” and are a fitting namesake to the lounge at Alamo Drafthouse Slaughter Lane.

Suckling on the alcohol spewing teat of an Aztec goddess and being a god of intoxication yourself sounds like a pretty good gig, right? Fortunately, you have your opportunity to do just that.

400 Rabbits has announced a promotion to name 400 lucky people as VIP patrons of the lounge. What perks does being a 400 Rabbit come grant you? Try a 20% discount at the bar for a year, invites to exclusive special events and tastings, a 400 Rabbits key tag, a 400 Rabbits t-shirt, name recognition online and at the lounge, and more! The divine powers that be over at 400 Rabbits have concocted a myriad of exciting ways to join the club (all of which you can see on their website) but we at Gordon and the Whale are proud to be able to decide the fate of 4 lucky individuals.

So what do you need to do to become a 400 Rabbit? Send an email to [email protected] with the subject line 'I Want To Be A Rabbit'. In it include your full name, your birthday (sorry kids, this is for adults 21 and over only) confirm that you are an Austin resident and (this is very important) tell us what tequila drink your favorite movie character would ask for at 400 Rabbits. We'll give one spot to the most creative answer and the rest will be at total random. (For the record, I picture Norma Desmond from SUNSET BOULEVARD enjoying a well mixed Tequila Mockingbird at 400 Rabbits.)

*Open to Austin residents 21 & over only. This contest ends March 17th, 2012 at 12:00 midnight CT. Winners will be contacted on March 18th for additional information and will be announced here on Monday, March 19th.

You can keep up to date with all things 400 Rabbits via their website, Facebook page, or Twitter feed!

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  • http://twitter.com/delatao Sean Jackson

    Hey  I won! thanks guys!

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