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    GORDON AND THE WHALE NEWSLETTER



If it’s Sunday afternoon, it’s time to declare AVATAR tops at the box office

Kate Erbland

by: Kate Erbland
January 24th, 2010

I've literally run out of AVATAR stills to toss up here for our Sunday afternoon box office wrap-up o' fun. That's why you're getting subjected to a piece of the French poster for the film - there simply has to be something new to do or say to make this not seem like our umteempth retread of what we all know. Repeat after me - AVATAR is first place at the box office. Wee.

In its sixth week at the box office, AVATAR pulled in another tidy $36 million, to bring its domestic total to nearly $553 million, with a foreign take of almost $1.3 billion (that's with a "b"). Total box office returns? $1.83 billion. WITH A B! Do you want some perspective? Here it is. AVATAR is now the number two grossing film of all time. Second, of course, to James Cameron's other cash cow, TITANIC. On a domestic scale, AVATAR is just over $47 million away from breaking TITANIC - on a foreign scale, AVATAR is just over $6 million away from overtaking the good ship TITANIC. So, basically, within two weeks, AVATAR will be king (of Pandora) and I'll just stop talking about in wrap-ups.

Other movies exist and continue to open but, really, who cares anymore? I'm bored just writing this. But let's forge ahead anyway!

The week's new openers were clearly and obviously not going to be any sort of match for the AVATAR behemoth, but yet they still tried their hardest. Number two was Scott Stewart's LEGION (which I owe you all a review for), which banked $18.2 million and guaranteed that I will never speak to strange old ladies in roadside diners ever again. The Rock's whimiscal take on childhood lore, THE TOOTH FAIRY, opened in fourth place with $14.5 million. It's Dwayne's second-lowest opening for a widely released live action flick (the first being GRIDIRON GANG back in 2006). I guess no one wanted to see him cavorting with Julie Andrews and getting people to believe in magic. I didn't. TV-movie-on-the-big-screen, EXTRAORDINARY MEASURES, made it to seventh place with $7 million in returns. What can I say? It's a movie. There are people in it.

In other record-breaking news, ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL has done what I predicted it would do last week - it's made over $200 million. I can only pray that does not mean that legions of children everywhere are chasing small woodland creatures in an attempt to capture a musically-inclined pet. SHERLOCK HOLMES is still on the $200 million track, sure to be surpassed within the next two weeks. With a total take of $98.6 million, IT'S COMPLICATED will join the $100 million club by next week.

In Oscar bait news, UP IN THE AIR is about one good showing away from breaking the $70 million mark after eight weeks in limited release. Jeff Bridges' CRAZY HEART is enjoying the highest per theater average for any film this week, averaging over $15,o00 per theater, while showing in only 93 theaters. But some of the most nominated and awarded films are still languishing at the box office. For all the buzz, PRECIOUS has still not made over $50 million, A SINGLE MAN hasn't even cracked $5 million, AN EDUCATION hasn't reached $10 million, and THE MESSENGERS has not even made $1 million (even after 11 weeks in limited release). People. Please. Start. Going. To. Good. Movies. That is all.

Source Box Office Mojo

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