Kate Erbland

by: Kate Erbland
January 12th, 2011

These days, it’s hard to hear an announcement about a film going IMAX or 3D without picturing it as the latest way for Hollywood to grab more of our movie-going dollar. Of course, it’s just as easy to forget all that when we see a film that seems just made for IMAX or 3D, ticket prices be damned! Paramount is surely hoping that we’ll feel that way about their latest batch of releases just announced to be going the IMAX route. But what films fit the biggest of screens, and which, well, don’t?

Paramount Pictures’ IMAX slate include J.J. Abrams’ SUPER 8, Michael Bay’s TRANSFORMERS: DARK OF THE MOON, Brad Bird’s MISSION: IMPOSSIBLE – GHOST PROTOCOL, and Steven Spielberg’s THE ADVENTURES OF TINTIN: THE SECRET OF THE UNICORN. All films will open in IMAX on their various release dates.

Both TRANSFORMERS and THE ADVENTURES OF TINTIN will be in IMAX 3D, having been shot in 3D originally, and remastered for IMAX. MISSION: IMPOSSIBLE will stick with the DARK KNIGHT integration gimmick and feature only certain full-IMAX screen scenes throughout. After the break, check out the full press release from Paramount.

Los Angeles – January 12, 2011 – IMAX Corporation (NASDAQ:IMAX; TSX:IMX) today announced an agreement with Paramount Pictures to release four of the studio’s tentpole releases in 2011 – Super 8, Transformers: Dark of the Moon, Mission: Impossible – Ghost Protocol and The Adventures of Tintin: The Secret of the Unicorn. Each film will open day-and-date in IMAX® theatres worldwide. Sony Pictures Entertainment is co-production partner on The Adventures of Tintin: The Secret of the Unicorn and Sony Pictures Releasing International (SPRI) will handle distribution and marketing in most key territories overseas.

Transformers: Dark of the Moon and The Adventures of Tintin: The Secret of the Unicorn, both originally shot in 3D, will be digitally re-mastered into IMAX’s format for presentation in IMAX® 3D.

Mission: Impossible – Ghost Protocol continues the legacy of The Dark Knight and its revolutionary integration of IMAX original footage as this fourth chapter in the Mission: Impossible franchise will feature scenes shot with IMAX cameras. These specific sequences, exclusively in IMAX, will expand on the screen and further immerse the audience in the explosive action and vast scope of the film.

“Consumer demand for The IMAX Experience® has never been higher,” said Rob Moore, Vice Chairman of Paramount Pictures. “Coupled with the rising popularity of the IMAX brand, the growing number of IMAX screens and the increased interest from our top filmmakers to have their movies offered in this format, IMAX is and continues to be a key part of our release strategy.”

“Paramount Pictures consistently delivers top-quality, highly entertaining films that audiences love to see in IMAX, and with these new titles, we believe our 2011 lineup is on its way to becoming the most robust slate we’ve ever had,” said IMAX CEO Richard L. Gelfond. “Our growing worldwide network will enable even more movie fans to experience their favorite films in the best possible way.”

“When you combine the incredible storytelling talents of J.J. Abrams, Michael Bay, Brad Bird, and Steven Spielberg with technologies that transport the audience into the story, you create an awe-inspiring experience that takes movie-goers to places they only dream of – and that is what the core and spirit of our partnership with Paramount Pictures is all about,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We are very excited to share these amazing event films with IMAX exhibitors and movie-goers and look forward to working with these brilliant filmmakers as they showcase their talents in our format.”

Super 8 will be released on June 10, 2011; Transformers: Dark of the Moon will be released on July 1, 2011; Mission: Impossible – Ghost Protocol will be released on December 16, 2011; and The Adventures of Tintin: The Secret of the Unicorn will be released on December 28, 2011 (US release date)

Which films are you interested in seeing in IMAX? Can you even imagine what a Bay film will look like in IMAX 3D? Are you already having a seizure just imagining it (I am)?

The last film I saw in true IMAX 3D was HOW TO TRAIN YOUR DRAGON and, though it was an amazing experience and a wonderful example of a film made for medium, I still felt a little overwhelmed at times. What was your last IMAX experience? Was it a good one?

Source /Film

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