James Murphy is one busy man. He co-manages one of the biggest indie record labels (DFA Records), creates successful music, remixes tracks for some of the best talent in the industry and still makes time to play at parties. With that, one could only ask, "What else can this guy get himself into?" Answer: tap into the mainstream circuit.
Last year, LCD Soundsystem buddied up with Nike (don't call them a sell out when you are reading this in your Dunks) and made one of the coolest mix tapes to date. 45:33 is exactly how it sounds, only running twenty seconds longer . Nike worked out a deal with doctors to enhance the vibrations of the sounds so when it hits the inner core of your ear, it triggers your muscle tissues to bounce, making you want to move. Just kidding. But it was created and tested to enhance your jogging experience.
This mix was a gift to Nike + owners, and could only be bought on iTunes until now. DFA has finally released this on their label, giving us a few extra remixes and treats like "Freak Out / Starry Eyes," which sounds like it could fit well into an old school Kung Fu film.
With original tracks and an extended version of Someone Great, 45:33 is the only thing you need to hear while you are hitting that treadmill or trying to ignore the grunts of over-beefed dudes trying to out bench one another. I know it has helped me through those difficult times. Trust me, I'm no runner, but this gets me moving.
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