• MailChimp Widget


Lemme see your war face: Fassbender gives good face in PROMETHEUS viral campaign

Rachel Fox

April 17th, 2012

The crew behind PROMETHEUS' social media campaign deserve to be commended for their creative, clever approach to the marketing of this film.

Check out Project Prometheus for a rather exhaustive, if not enticing, selection of interactive morsels having to do with the film, set for release on June 8. In addition to a new video featuring Michael Fassbender as droid David 8, the "next generation of Weyland robot," there is also an inventive series of photographs depicting the many human-like responses he is capable of replicating.

See David 8 express emotions like "joy" (pictured above, his serene expression and eyes like a doll's suggest he may well be wearing a pair of GAP khakis), and "anger" (he's a smattering of guyliner and a few false lashes away from Malcolm McDowell here), among several others. (Alas, "shame" is not one of them.) Weirdly, I am certain that "confidence" and "disgust" are the same image, making me wonder if that's some sort of stiff-upper-lip British thing. Hmm... Clip after the jump.

The interactive marketing approach taken by PROMETHEUS is unusual and interesting, inviting my intrigue more than, say, the (seemingly) daily dose of AVENGERS clips. By logging in or registering via Twitter or Facebook (aka "Becoming an Investor"), one may be granted full access to a site that seems to offer an inexhaustible number of areas in which to view and interact with anything having to do with Weyland Industries.

Generally science-fiction films tend to make my own eyes glaze over and get a little "doll-like," but after perusing the site I am definitely more curious about PROMETHEUS than I was before. Of course, Fassbender still manages to charm despite projecting a metallic coldness as David 8, a testament to his very precise ability to tightly control his manner.

Sexy, right?

Source Latino Review

Other articles that you might like:

Commenting Rules: Comments are intended to open up the discussion to our readers about the topics at hand, and as such should be offered with a positive and constructive attitude. If your comment is not relative to the above post or is disrespectful to the authors and readers, we reserve the right to delete it. Continued abuse of our good nature will result in banishment of the offender. Additionally, if you have any burning issues to point out to the GATW crew - typos, corrections, suggestions, or straight-up criticism - please email us instead of commenting here.

  • Recent Post