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Lemme see your war face: Fassbender gives good face in PROMETHEUS viral campaign

Rachel Fox

by:
April 17th, 2012

The crew behind PROMETHEUS' social media campaign deserve to be commended for their creative, clever approach to the marketing of this film.

Check out Project Prometheus for a rather exhaustive, if not enticing, selection of interactive morsels having to do with the film, set for release on June 8. In addition to a new video featuring Michael Fassbender as droid David 8, the "next generation of Weyland robot," there is also an inventive series of photographs depicting the many human-like responses he is capable of replicating.

See David 8 express emotions like "joy" (pictured above, his serene expression and eyes like a doll's suggest he may well be wearing a pair of GAP khakis), and "anger" (he's a smattering of guyliner and a few false lashes away from Malcolm McDowell here), among several others. (Alas, "shame" is not one of them.) Weirdly, I am certain that "confidence" and "disgust" are the same image, making me wonder if that's some sort of stiff-upper-lip British thing. Hmm... Clip after the jump.

The interactive marketing approach taken by PROMETHEUS is unusual and interesting, inviting my intrigue more than, say, the (seemingly) daily dose of AVENGERS clips. By logging in or registering via Twitter or Facebook (aka "Becoming an Investor"), one may be granted full access to a site that seems to offer an inexhaustible number of areas in which to view and interact with anything having to do with Weyland Industries.

Generally science-fiction films tend to make my own eyes glaze over and get a little "doll-like," but after perusing the site I am definitely more curious about PROMETHEUS than I was before. Of course, Fassbender still manages to charm despite projecting a metallic coldness as David 8, a testament to his very precise ability to tightly control his manner.

Sexy, right?

Source Latino Review

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