Mark Ruffalo says THE AVENGERS isn’t shooting in 3D

Mark Ruffalo says THE AVENGERS isn't shooting in 3D

3D movies were a fad back in the day, but film studios have been insistent upon familiarizing modern audiences with the fad to help their products take in more money at the box office. It’s worked well for some films, while others – PIRATES OF THE CARIBBEAN: ON STRANGER TIDES is a recent example – failed to truly cash in on the trend.

The 3D technology is most often utilized for blockbusters of the action ilk, including superhero films, so THE AVENGERS, setting itself up to become the highest grossing superhero film ever, would make sense as a 3D feature. However, that might not be happening.

Mark Ruffalo tweeted about the film, saying that it “is not being shot in 3D.” Such information might indicate that Marvel won’t implement 3D because it’s not guaranteed to increase a film’s overall gross by much. However, Cinema Blend suggests that the film might be converted to 3D after filming is complete, as the studio did with THOR.

I watched THOR, but I didn’t force myself to watch it in post-conversion 3D. Hopefully there won’t even be a need to decide against 3D when THE AVENGERS arrives in theaters next year.

Other articles that you might like:

This entry was posted in News and tagged , , by Julian Stark. Bookmark the permalink.
Julian Stark

About Julian Stark

It was one day in class upon writing about the intro scene to IRON MAN that someone suggested Julian to become a film writer, and why not? Julian has always loved movies: his first trip to the movies was for THE LION KING, his favorite movie growing up was BEAUTY AND THE BEAST, and he’s assigned ratings to over a thousand films on Facebook. However, it took a viewing of Sidney Lumet’s 1976 classic NETWORK to make him want to write about the movies regularly… So whenever he’s not shouting at television viewers Howard Beale-style or evading Faye Dunaway-approved gunfire, Julian is watching movies…or writing about them. He likes all kinds of films, but for him, there’s nothing like an old-fashioned character drama or a lushly orchestrated musical. He also approves of satires if they’re done correctly. He’s working on getting his English degree with an emphasis in Journalism; he’s still debating on whether or not to minor in Awesomeness. There’s the occasional shouting at television viewers or evasion of Faye Dunaway-approved gunfire, but you can most often find Julian in the comfort of his nearest cinema.

Comments are closed.