Official trailer advertises THE GREATEST MOVIE SOLD, a movie about advertising in movies
Morgan Spurlock is one of America's most recognized documentarians, largely because of his epochal film SUPER SIZE ME. Suffice to say that SUPER SIZE ME started a dietary revolution here in the United States and that it created a new era of consciousness about the food we eat.
His next film, THE GREATEST MOVIE SOLD takes aim at the increasing corporatization of culture specifically product placement in films. Hit the jump for the full trailer, which is fully of all the tongue-in-cheek product placement you could hope for.
I was lucky enough to see this film at SXSW, as I thoroughly enjoyed it. While it doesn't exactly have anything revelatory or new to say, it certainly gets its point across in an inventive and hilarious way. Contrary to what you'd think, the film doesn't take aim at the corporations to the degree you'd expect. Instead, Spurlock addresses the issue as a systemic problem. He doesn't address blame or solutions, but he sure does interview people that have some ideas.
This trailer showcases some great moments in the film, but doesn't quite show how funny this movie is. It's definitely one of the funniest movies I saw at SXSW this year, largely due to some great moments that happen in a few of the interviews.
The film will be in theaters April 22. I highly recommend it, as it's certainly one of the most accessible and funny documentaries you'll see this year.