Paramount sending a “brighter” 3D copy of TRANSFORMERS: DARK OF THE MOON to theaters
There are many things wrong with 3D. Be it the poor use by filmmakers, to the clunkiness of the glasses. However, it’s the way that the screen is dimmed that is, arguably, the biggest issue with the format.
Well, according to Variety, Paramount is taking a step to help change that a bit.
The outlet is reporting that the studio will be releasing to 2000 screens a digital print of the film that will allow the film to be run at two times the brightness of regular old 3D film projection. Michael Bay stated that “we want the best presentation possible. We have created a special version with extra sharpening, color and contrast. It is a superior look in the format. The brighter the image, the brain processes in a different way and the result sharpens and makes it more vibrant. We did many studies on the formats for presentation and I found this to be the best result.”
Personally, while I’m far from a fan of 3D, I do actually like the idea of them brightening the frame. The dimness of the film is definitely an issue, and one that appears to be far easier to solve than one would have thought.
Now, while I wish it would have been the case for the tons of previously released 3D films, but better now than never. Right? Here’s to hoping the movie doesn’t make this all for nothing.
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