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RANGO “website announcement” (whatever that is) is a 53 second acid trip dipped in awesome randomness

Joshua Brunsting

by: Joshua Brunsting
June 10th, 2010

Sometimes, film trailers are as confounding as a week's worth of David Lynch films played backwards. That’s exactly what the "website announcement" (read: random piece of marketing for a film website) for the upcoming Gore Verbinski film, RANGO, is.

The film stars Johnny Depp, Isla Fisher, Abigail Breslin, Bill Nighy, Stephen Root, Ray Winstone, Beth Grant, Ned Beatty, Harry Dean Stanton, and Alfred Molina, and follows a pet, Rango (Depp) as he goes on a journey to find out who he is. Your average self-discovery story this film does not look like, however. The film doesn’t hit theaters until March 18, 2011, so the film has time to show us exactly what it’s about, but this announcement doesn't do that at all.

[youtube]http://www.youtube.com/watch?v=nx5d8Pq3ZDY[/youtube]

That said, this is a bloody awesome bit of marketing.  I don’t know what exactly it is, or what the hell I just watched, but whatever it was was deliciously random, and completely unable to create any sort of buzz for the film.  Sure, there are those of us, like me, who will be waiting with baited breath because of this announcement’s randomness, but outside of that, this will play about as well as a backwards Lynch film would. Not very well.

Outside of this announcement, the cast is a massive collection of talent, and of course, you  can't really go wrong with Verbinski behind the camera. What do you think?

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