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SHREK FOREVER AFTER crashes SEX AND THE CITY 2′s box office party

GATW Guest Writer

May 30th, 2010

SEX AND THE CITY 2 and PRINCE OF PERSIA: THE SANDS OF THE TIME made their first appearance at the domestic box office this weekend, but audiences weren't ready to throw SHREK FOREVER AFTER out. The film is reportedly going to finish first again in its second weekend, according to estimates of $43.3 million.

So what about Carrie's gang and the PRINCE? Well, they took second and third. SEX AND THE CITY 2 made $32.1 million over the weekend, but there is a little technicality with that number. You see the film got to the party a little early, coming out Thursday instead of Friday. The weekend number might have been bigger than SHREK FOREVER AFTER if the film came out on Friday. Including Thursday, Sex and the City 2 is at $46.3 million domestically. A nice take, but still less than the previous SATC film, which made $57 million on its opening weekend.

Why is opening weekend not quite as fabulous for the SEX AND THE CITY this time? Two possibly big factors would be the only wide release the first SEX AND THE CITY movie opened against was the horror film, THE STRANGERS. A decent movie, but not a summer spectacle movie like PRINCE OF PERSIA: THE SANDS OF THE TIME. Yes, PRINCE is more for the guys, but I'm sure SEX AND THE CITY 2 lost many more potential couples looking for a movie to the PRINCE than to THE STRANGERS. Also, the reviews for the SEX AND THE CITY 2 have been considerably negative as a whole (15% on Rotten Tomatoes at the moment), and that might of kept some people with moderate interest in the franchise away. The first movie received more of a mixed response with a score 49% fresh on Rotten Tomatoes. Not great, but a lot more attractive than 15%.

PRINCE OF PERSIA: THE SANDS OF TIME made $30.1 million, an undesirable number when you're looking at a budget of $200 million (SEX AND THE CITY 2 had a budget half as big). The film was not impressive critically, but it still had better reviews overall than SEX AND THE CITY 2 - it's not very hard to jump such a low bar. A sizable amount of bad and mediocre reviews of course don't always coincide with poor box office performance. But I do wonder if a lot of people listened to the critics on this one, or maybe were the previews were just underwhelming to many. Maybe both, maybe neither, what I'm getting at is - maybe. What do you think?

The romantic comedy KILLERS starring Ashton Kutcher and Katherine Heigl will be released next week along with MARMADUKE and SPLICE. Romantic-comedies seem to do well for their budgets but usually not amazing, and SPLICE is an interesting sci-fi horror film, but I don't think it has a very wide audience range (I dug SPLICE, and I hope I'm wrong). Out of those three, I will take the kid-focused movie MARMADUKE, but I could see SHREK FOREVER AFTER winning it again for a third weekend.

Source: Box Office Mojo

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