Summit acquires rights to “Men are from Mars, Women are from Venus”
It seems that HE'S JUST NOT THAT INTO YOU and VALENTINE'S DAY have started a bit of a fad in movie making. Though only one film is based on a book, both are romantic comedies with ensemble casts and multiple storylines that did rather well at the box office. It was only a matter of time before they tapped the most popular relationship advice book series of all time for inspiration. Summit Entertainment seems to think that there is a burgeoning market for this sort of thing and has acquired the rights to the bestselling book series Men are from Mars, Women are from Venus.
The Mars-Venus books explain how inherent gender differences can be the cause of marital and relationship problems. The first book was originally published by Harper Collins in 1992. There are now more than a dozen titles.
Erik Feig, Summit's President of Production, stated, "Men Are From Mars, Women Are From Venus is not just the title of a book, or what we know will become an amazing film and TV franchise – it is a pop cultural mainstay and comically, sadly, romantically, all too often still true these many years after first being published. We are thrilled to have the opportunity to work on a franchise whose name everyone knows and whose reality everyone lives!"
Gail Berman and Lloyd Braun (MERCY, ACCIDENTALLY, ON PURPOSE, and IS SHE REALLY GOING OUT WITH HIM?) will produce the film project via their BermanBraun banner. Gail Berman and Lloyd Braun stated, "Men Are From Mars, Women Are From Venus is the most enduring relationship franchise in the world and the Rosetta Stone for understanding the opposite sex. While men and women may never truly speak the same language, we're thrilled to explore their perpetually hilarious, painful and romantic conflicts on the big screen."