Sundance First Look: THE GREATEST MOVIE EVER SOLD, a new documentary from Morgan Spurlock

Will Schiffelbein

by: Will Schiffelbein
December 28th, 2010

One of the most acclaimed documentary filmmakers working today, Morgan Spurlock, has dazzled audiences and critics everywhere with some of his non-fiction work. His 2004 film, SUPER SIZE ME, was a scathing critique of the rising obesity epidemic in the United States and a condemnation of the unhealthy foods sold by fast food restaurants. He was also among the team of directors who gave us FREAKONOMICS, which hit theaters earlier this year.

He's planning to premiere his next documentary, THE GREATEST MOVIE EVER SOLD, at Sundance 2011. Check out the full story after the break.

This film, in true Spurlock style, takes aim at one particular subject. This time, he's offering up some criticism of the prevalence of product placement in film and television. My guess? He saw all of the blatant corporate involvement in 127 HOURS and he got as annoyed as I did. Check out the synopsis below and head over to the official website to sign up for updates, which isn't a bad idea considering how sparse the IMDB page for this film is.

Official Synopsis:
Acclaimed filmmaker and master provocateur Morgan Spurlock (SUPER SIZE ME) returns to the Sundance Film Festival with tongue-in-cheek perfection as he examines the world of product placement, marketing, and advertising by making a film financed entirely by product placement, marketing, and advertising.

We live in an age where it’s tough even to walk down the street without someone trying to sell you something. It’s at the point where practically the entire American experience is brought to us by some corporation. Utilizing cutting-edge tools of comic exploration and total self-exploitation, Spurlock dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive, and deceptively smart, THE GREATEST MOVIE EVER SOLD shines the definitive light on our branded future as Spurlock attempts to create the "IRON MAN of documentaries," the first ever "docbuster"! He may very well have succeeded.

Source Sundance

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