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    GORDON AND THE WHALE NEWSLETTER



The future is now: video-in-print technology

GATW Guest Writer

by: GATW Guest Writer
August 20th, 2009

tv

I know this isn't exactly film news, but video is taking over the newsstands!  Am I the only one visualizing a giant Godzilla-esque video screen? The CBS Corporation is inserting thousands of small video screens in copies "Entertainment Weekly" in a marketing stunt to promote its fall TV lineup.  Seriously, we're like one step away from flying cars and robot housekeepers here!

The small black screens measure 2 inches by 1.5 inches and can play about 40 minutes of video each. The reader/viewer can push a button in the insert that holds the screen and select clips from various CBS shows, as well as an ad for Pepsi (who is also a participant in the promotion).

The insert will appear in a limited run of copies sent to subscribers in New York and Los Angeles.  In my opinion, this sounds like cheesy greeting card 2.0, but the implications for film advertisement and promotion are interesting.

Source Wall Street Journal

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  • https://gordonandthewhale.com KateErbland

    I hope I get this in my EW – if I do, I will be sure to let everyone know how scary and weird it is, and how the video screen pops out and tries to eat my brain.

  • WilhemOliva

    I can see this working a novelty thing, but it would really suck if it became the norm in magazines. I dont want the guy sitting next to me on the bus listening to ads from his magazine. I guess if they also included free headphones I wouldn't care. Otherwise, this is gonna get really annoying really fast. MINORITY REPORT, here we come.

  • http://www.vacationrentalsad.com/ Vernon Sanchez

    This is an amazing step for technology..hopefully it will give journalism a boost once again!!!!!

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