THE HUNGER GAMES spared no expense with its digital marketing, introduces free iPhone game

THE HUNGER GAMES is sure to be one of the biggest hits of the year. Or rather, that's what the studio behind it, Lionsgate, is banking on. They've spent who knows how much money on creating Facebook games, blogs, interactive websites, and so much more.

The latest addition to their marketing efforts is The Hunger Games: Girl OnFire game for the  iPhone and iPad.

Here's the official description:

DEFEND KATNISS AGAINST THE CAPITOL!  From the award-winning creators of indie game sensation CANABALT comes the official FREE game, THE HUNGER GAMES: GIRL ON FIRE.

Play as KATNISS EVERDEEN, the young heroine from District 12, whose sharp instincts are matched only by her even sharper bow-and-arrow shot!   Help her find her way back home, while taking down the tracker jackers with your trusty bow and arrow — but be careful once you get to District 12... The Capitol's hovercrafts may come looking for you!


Watch this short teaser for the game as well:

Currently #26 on the iTunes App Store and #17 in Games (the largest and most competitive category) THE HUNGER GAMES: GIRL ON FIRE also has 4.5 out of 5 stars. If this seems up your alley, you can download it for free for the iPhone, iPad, and iPod Touch on iTunes.

It'll be very interesting if this massive digital campaign sparks a trend. Official Tumblogs and Pinterest accounts for every major tentpole release? Count me in!

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Kristal Bailey

About Kristal Bailey

Growing up in sunny San Fernando Valley (just 30 minutes from the bright lights of Los Angeles!), Kristal escaped the heat and blazing sun by hiding in movie theaters for days at a time. Well, not literally, but the truth is very close to that. Her love for movies is only eclipsed by her love for television and Harry Potter (see picture). With a soft spot for movies that fall into the “So Bad They’re Good” category, she regularly watches B-movies (THE BLOB), 80s comedies (EARTH GIRLS ARE EASY), and sci-fi from the 50s and 60s (THE DAY THE EARTH STOOD STILL). She also refuses to grow up if that means she has to hide her love for Disney and Pixar films. And yet, her favorite movies of all time don’t fall into any of these categories (FIGHT CLUB, MOULIN ROUGE). Go ahead, ask her why! In her free time, she enjoys reading graphic novels or books that are soon to be turned into movies, watching hours and hours of television, and spending way too much time on Twitter.

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