Video Interview: NEVER SAY NEVER director Jon M. Chu (Part V)
"We are the underdogs and we don’t shy away from being the underdogs, that's the message of our movie and NEVER SAY NEVER was just the right title.”
In Part V, the FINAL part of my interview with director Jon M. Chu of Justin Bieber’s inspiring true tale NEVER SAY NEVER (see Part I, Part II, Part III, Part IV) we learn if Jon ever says NEVER, chat the Toronto and NYC premiere, do the "Chu Chu" dance, and play a little game called The Bieber-Q Grill where we find out what really lies beneath Bieber's band-aids.
Jon on the title NEVER SAY NEVER: “I think it’s a great philosophy. We went through so many names in the beginning, is it OUR WORLD, is it CLICK TO PLAY and all these random names and nothing ever stuck. The story that we’re trying to tell is that a kid from Stratford, Ontario where they're known for their Shakespeare Festival, had a soul inside of him that wanted to listen to soul music and it came from nowhere. And he was able to take over music by people at home in their livingrooms at the same age he was, using technology that corporations, giant corporations today still don’t know how to use, and every step of the way they said he couldn’t do it.”
Needless to say, Bieber DID it and showed the world that dreams do come true if you retain the courage to pursue and never give up. This is the message at heart beneath the film’s surface and proves the film to be for every audience – not just teenage girls – but for any individual with a dream. He continues: “Bieber’s philosophy through it all is NEVER SAY NEVER; We are the underdogs and we don’t shy away from being the underdogs, so I think that’s the message of our movie and it was just the right title.” After embarking on this interview with Jon and seeing the film for myself, I could not agree with the director more and urge you all to see this truly inspirational story and open your eyes not only to Justin Bieber, but to life’s possibilities.
Check out the video after the break to hear more and make sure to check out NEVER SAY NEVER opening TODAY, February 11th! Also, save those 3D #purpleglasses, Jon tells me Biebs appears to those who wear them in the nighttime and repeat three special words...details in the video!